Breathable Roofing Membrane (BRM) Advertising Standards Authority (ASA) complaint

During summer 2015 Bat Conservation Trust (BCT) were made aware that a BRM manufacturing company was advertising one of its BRMs as 'bat safe'. After attempting to communicate this misrepresentation with the company over many months without success, BCT's Built Environment Officer placed a complaint with the Advertising Standards Authority (ASA) in February 2016. The complaint was upheld and the ASA requested the company remove the claim from their website, which the company duly did in March 2016. This gives BCT both the means and structure now to tackle this issue, so if you come across such claims, please do alert the Built Environment Officer, Jo Ferguson: jferguson@bats.org.uk